How OWOX BI collects data to Google BigQuery
- Session data collection based on the OWOX BI algorithm
- Calculation and updates of the session cost data in the adCost and attributedAdCost fields
- Collecting OWOX User ID
- Collecting and updating User ID, userEmail, and userPhone data
- Collecting and updating data about Google Ads campaigns with auto-tagging in session data tables
- The definitions of device categories in the "owoxbi_sessions" tables
- Collecting and updating the Google Analytics-based session data
- Differences between the session data collection algorithms
- Source/medium for direct hits in session streaming based on Google Analytics
- Data collection limitations