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    How OWOX BI collects data to Google BigQuery

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    • Session data collection based on the OWOX BI algorithm
    • Calculation and updates of the session cost data in the adCost and attributedAdCost fields
    • Collecting OWOX User ID
    • Collecting and updating User ID, userEmail, and userPhone data
    • Collecting and updating data about Google Ads campaigns with auto-tagging in session data tables
    • The definitions of device categories in the "owoxbi_sessions" tables
    • Collecting and updating the Google Analytics-based session data
    • Differences between the session data collection algorithms
    • Source/medium for direct hits in session streaming based on Google Analytics
    • Data collection limitations
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