How OWOX BI collects data to Google BigQuery
- Session data collection based on the OWOX BI algorithm
- Calculation and updates of the session cost data in the adCost and attributedAdCost fields
- Collecting OWOX User ID
- Collecting and updating User ID data
- Collecting and updating data about Google Ads campaigns with auto-tagging in session data tables
- Collecting and updating the Google Analytics-based session data
- Differences between the session data collection algorithms
- Why the number of sessions collected differs when using the OWOX BI algorithm
- Source/medium for direct hits in session streaming based on Google Analytics
- Data collection limitations