In this article, we describe how the OWOX BI algorithm sends user behavior data into hit tables (data schema) according to the Google Consent Mode.
Previously, Google implemented a consent mode in Google Tag Manager with two new settings for tags: ad_storage (for advertising tools) and analytics_storage (for Google Analytics). Depending on the values (“denied” or “granted”), the OWOX BI algorithm properly processes user behavioral data in compliance with GDPR requirements.
Recording the users’ consent mode status in the 'privacy_info' field
Important! The 'privacy_info' field has been retrospectively added to the table schema since January 1, 2022, with the value 'null'. And from October 4, 2022, this field is filled with actual data that the OWOX BI access point receives.
The OWOX BI algorithm writes a value (Yes, No or Null) for the 'privacy_info.ads_storage', 'privacy_info.analytics_storage', 'privacy_info.uses_transient_token' fields at the level of each hit.
| Google Consent Mode Parameter | GTM-tags consent status | Values in OWOX BI hit tables | Description |
|---|---|---|---|
| G100 | ad_storage = denied; analytics_storage = denied; |
privacy_info.ads_storage = No; privacy_info.analytics_storage = No; privacy_info.uses_transient_token = null |
No consent, neither for marketing nor for statistics cookies |
| G101 | ad_storage = denied; analytics_storage = granted |
privacy_info.ads_storage = No; privacy_info.analytics_storage = Yes; privacy_info.uses_transient_token = null |
Consent to statistical, but not to marketing cookies |
| G110 | ad_storage = granted; analytics_storage = denied |
privacy_info.ads_storage = Yes; privacy_info.analytics_storage = No; privacy_info.uses_transient_token = null |
Consent to marketing, but not to statistics cookies |
| G111 | ad_storage = granted; analytics_storage = granted |
privacy_info.ads_storage = Yes; privacy_info.analytics_storage = Yes; privacy_info.uses_transient_token = null |
Consent to both marketing and statistics cookies |
| Parameter missing or has any other value | ad_storage = unset; analytics_storage = unset |
privacy_info.ads_storage = null; privacy_info.analytics_storage = null; privacy_info.uses_transient_token = null |
Unknown consent |
With the raw data collected by OWOX BI, you will always be sure that you comply with the laws and regulations regarding the processing of user data.
Processing of OWOX User ID according to Google Consent Mode
The actual logic behind creating the 'ouid' cookie and updating its lifetime is described in the OWOX User ID article.
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