December 15, 2021 — OWOX BI Pipeline. Support for Performance Max campaigns while importing Google Ads costs by Google Analytics → Google BigQuery pipeline

Google Analytics → Google BigQuery pipeline now supports the Performance Max campaigns while importing Google Ads costs from Google Analytics. Statistics on these campaigns are available under both GA_NATIVE_PLUS_GBQ and GA_ONLY data import schemes.

NoteDue to Google Analytics API’s limitations, OWOX BI cannot import values for some fields:

  • under GA_ONLY scheme, these are keyword, adContent, adGroup fields;
  • under GA_NATIVE_PLUS_GBQ scheme, these are keyword, adContent, adGroup, adwordsAdGroupID fields.

The given fields will be assigned the (not set) value instead.

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