March 5, 2024 — OWOX BI Streaming. Enhancing accuracy in IP address collection

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We are thrilled to announce recent improvements to OWOX BI Streaming. Our team has refined the algorithm for identifying Client IPs. This significant upgrade is now live for both GA4 event-based and hit-based website streaming products. As a result, your marketing reports, which utilize the IP addresses of users from OWOX BI Streaming, have gained accuracy and depth.

 

What's changed

Previous behavior Current enhancement
Previously, the Client IP was collected from the penultimate entry in the 'x-forwarded-for' list. Now, with our latest improvement, the Client IP is collected from the first entry in the 'x-forwarded-for' list.

 

At OWOX BI, we deeply respect the processing of Personally Identifiable Information (PII) following Google Consent Mode.

If you have any questions or need assistance, feel free to reach out to our support team at bi@owox.com.

Thank you for choosing OWOX BI.

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