1. OWOX Help Center
2. Website tracking with Google BigQuery
3. Set up web tracking on the website

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Set up web tracking on the website

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• Google Analytics → Google BigQuery: Create a user behavior data streaming pipeline
• Set up session data collection based on OWOX BI algorithm
• Setting up raw data collection about Google Ads campaigns with auto-tagging
• Creating a referral exclusion list for session data collection
• Set up collecting email and phone data
• Set up special values collecting to Google BigQuery only