We’ve released a new template of a tag for GTM Server-Side. If you like the Google Analytics 4 data structure, you can use server-side tracking in Google Tag Manager with a new tag from OWOX. This tag directly transfers data from your website to Google BigQuery without sending it to Google Analytics servers.
This solution will suit you:
- If you want to have data in the GA4 structure.
- If your business works in Europe and you need to comply with legal restrictions on data collection (GDPR) and cannot collect data in Google Analytics.
- If you already use Google BigQuery.
Read about setting up the OWOX tag in our blog.