May 17, 2021 — OWOX BI Pipeline. Providing default values for UTM source/medium in Facebook→Google BigQuery, Linkedin→Google BigQuery / Google Analytics pipelines

With this update, you are now able to specify the default values for UTM source/medium in all new and existing pipelines listed below: 

• Facebook→Google BigQuery
• Linkedin→Google BigQuery
• Linkedin→Google Analytics

The default values will be used by OWOX BI if the actual UTM tags cannot be retrieved.

Find out why you may need to provide the default values for UTM source/medium and how to do it in this article.

ImportantThe combination of values google/organic for UTM source/medium is not allowed in  Facebook→Google BigQuery, Linkedin→Google BigQuery, and Linkedin→Google Analytics pipelines.