NEW documentation: This article covers setup for OWOX BI. For the latest guides on setting up FREE connectors and Data Marts, visit the new OWOX Data Marts documentation.
With this update, the ad campaign name will be recorded to the campaignName field in the data schema for the pipelines from Outbrain, Sklik, and Trafmag to Google BigQuery.
It allows you to analyze the ad spend in terms of a specific advertising campaign and get a deeper understanding of your advertising efficiency.
Read more about the data schema for each integration in our docs.
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