Compare OWOX BI attribution model with First Click and Last Click models
Now, in the report “[metric]/[dimension] compared between attribution models” you can compare the model calculation results not only between OWOX BI’s Funnel Based model and Last Non-Direct Click, but also compare Funnel Based model with the First Click and Last Click models.
You can select a First Click or Last Click model instead of Last Non-Direct Click by clicking on the model name in the query input line:
In case you need to compare Funnel Based with more than one model, you can add models to the report by inputting “and” and the name of the model you need. For example, “and Last Click”. Then just select one of the suggested queries:
To build the reports correctly, keep this in mind
- The reports compare other models to Funnel Based model. If there is no calculated Funnel Based attribution model in your OWOX BI project, you’ll not be able to build the comparison report.
- If the report includes more than one Funnel Based model, then all the other Funnel Based models in the report will be compared to the Funnel Based model that stands first in the query (the base model).
- If the “direct / none” source/medium is excluded in the base Funnel Based model’s funnel settings, then the Last Click model becomes identical to the Last Non-Direct Click model.
- The First Click, Last Click, and Last Non-Direct Click models will have differences in the report only if the report is built using dimensions that appear in both Google Analytics and base Funnel Based model. These dimensions are:
- Source and medium in GA
- Campaign in GA
- Keyword in GA
- Medium in GA
- Ad content
Build reports using demo data
Now you can build almost any report and try out most of the Smart Data features even if you don't have all the necessary data.
All the OWOX BI projects now feature a predefined data source set, OWOX BI Demo. It includes user behavior data, data from CRM, and attribution model data.
To build reports based on demo data, select this source set on any page in Smart Data:
The reports built on demo data feature a message that tells you that the report is built on sample data and indicates what data you need to connect to build this report on your own data:
Click Connect your data, and you’ll be directed to the data source settings page where you’ll connect these data.