August 27, 2019 — OWOX BI Pipeline. View-through tracking: learn how your media ads affect online and offline conversions

Meet OWOX BI Tracking Tag.

If you have direct media ads publications, OWOX BI now can help you track how video and banner ad views affect conversions — even if a customer never clicked on them.

Starting today, all OWOX BI users subscribed to the plans Basic, Business, and Enterprise can try out this new feature for free.

How does it work

Users can see your media ads such as video or a banner, not click to your website through it, yet, eventually, come to your online or physical store and buy something.

View-through tracking connects these actions and lets you know how many ad views actually lead to conversions.

OWOX BI Tracking Tag collects data about user views of direct ad platform publications, then sends them to your Google BigQuery project in real-time.

The data is being collected on the user level, so you’re able to connect them with other actions of this user and track their path from an ad view up to the conversion.

As a result, you’ll be able to calculate CPA and ROAS of your media ads.

How to start using the view-through tracking in OWOX BI

Just write to us at and our support team will walk you through the OWOX BI Tracking Tag setup process.

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