Now, in Smart Data attribution reports, you can get reports on customer conversion paths.
These reports help you analyze the sequences of interactions your customers go through before making a purchase and get a clear look at your sales cycle by analyzing customers' path length before the transaction.
Reports on interaction sequences
These reports show you the sequences that lead to conversion, as well as the number of conversions, customers, and the revenue in each path.
Interactions sequences illustrate how the channels and the funnel steps interact throughout the conversion path. This will help you to single out the peculiarities and patterns in your customers' behavior, which will, in turn, help you build effective marketing strategies across the channels.
Smart Data questions examples:
Show the sequence of <sources and mediums> by the <number of transactions> in the attribution model <model name> the last X days?
Show the sequence of <funnel steps> by the <number of transactions> in the attribution model <model name> the last X days?
In these questions you can use the following <metrics> и <dimensions>:
Metrics
- number of transactions
- transactions share
- revenue
- revenue share
- number of customers
- customers share
Dimensions
- funnel step
- campaign
- medium
- source and medium
Reports on the conversion path length
These reports show how the length of the conversion path affects the received value expressed in transactions, revenue, or customers. This will let you evaluate your typical sales cycle.
Smart Data questions examples:
How are <number of transactions> distributed to <number of sessions> in the attribution model <model name> before the purchase the last X days?
How <revenue share> distributed to <number of funnel steps> in the attribution model <model name> before the purchase the last X days?
In these questions you can use the following <metrics> и <dimensions>:
Metrics
- number of transactions
- transactions share
- revenue
- revenue share
- number of customers
- customers share
Dimensions
- number of days
- number of sessions
- number of actions
- number of funnel steps
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