April 10, 2018 — OWOX BI Pipeline. OWOX User ID: A new user identifier

OWOX User ID is an additional user identifier available in the Google Analytics→Google BigQuery pipeline. With it, you can now track audience overlapping across domains without sending the Client ID parameter.

Google Analytics's cross-domain tracking lets you track audience overlapping only if the users move between websites using direct cross-links. The Google Analytics tracking code sends Client IDs in the URL parameters of the link.

Now, with OWOX User ID, you can track audience overlapping across any websites that have the OWOX BI pipelines set up, even if these websites aren't linked directly with cross-links.

How it works

When collecting user behavior data from your website in the Google Analytics→Google BigQuery pipeline, OWOX BI creates its own cookie file. The cookie contains a unique anonymous ID for each identified user.

In data tables, the OWOX User ID values are being stored in the userOwoxId field:

What else you should know about OWOX User ID:

  • These IDs are created by OWOX BI upon receiving the first hit event from a user
  • OWOX BI stores the created ID across domains and subdomains and never replaces or deletes it
  • The expiration time for the cookies is 2 years. After that, the OWOX User ID file will be automatically deleted

What can you do with OWOX User ID

Here are some examples of how you can use OWOX User ID:

  • Analyze how audiences overlap across domains in different Google Analytics→Google BigQuery pipelines
  • Have access to relevant anonymous user IDs in cases when Google Analytics cookies are replaced or deleted
  • Track customer journeys on all your websites using a single identifier


OWOX User ID does not compromise your data in any way. Please note that:

  • OWOX BI does not process, analyze or otherwise use the data you collect
  • Audience overlapping can be viewed by OWOX User ID only within your own pipelines
  • It’s impossible to explore how audiences on your website overlap the audiences on the websites of other OWOX BI users

How to manage OWOX User ID collection

The OWOX User ID collection is active by default.

If you want to turn it off:

1. Open the Settings tab on your Google Analytics→Google BigQuery pipeline page in OWOX BI Pipeline. On this tab, click the menu button in the upper right corner:


2. Uncheck Collect OWOX User ID:


Notice: Safari web browser, starting with version 11, uses internal algorithms that can delete third-party cookie files after 24 hours since the moment they were created. Without the part of Safari users who had their cookie files deleted by the browser, you won’t be able to accurately analyze your site’s audience overlapping. 

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