November 19, 2024 — OWOX BI Streaming. Get Accurate Acquisition Sources in Reports with Same Origin Streaming

We’re thrilled to introduce Same Origin Streaming by OWOX BI, a groundbreaking solution designed to transform how marketers track and analyze campaign performance in today’s post-cookie world.

Short cookie lifespans in browsers like Safari and Chrome on iOS have long been a challenge, leading to inaccurate attribution, inflated (direct)/(none) traffic, and ineffective campaign optimization. The Same Origin Streaming changes the game by extending cookie lifespans and unlocking precise insights into user behavior, enabling marketers to make smarter, data-driven decisions.

The Problem

As browsers adopt stricter cookie policies, tracking user journeys has become increasingly fragmented. Key challenges marketers face today include:

• Misattributed Conversions: When cookies expire prematurely, returning users are often labeled as new, disconnecting them from their original traffic source.
• Skewed Analytics Reports: Direct/none traffic grows, masking the true performance of your marketing channels.
• Inaccurate Audience Segmentation: Short cookie lifespans limit the size and accuracy of remarketing audiences, reducing campaign effectiveness.

The result? Marketing budgets are misallocated, campaigns underperform, and critical insights are lost.

The Solution

OWOX BI's Same Origin Streaming addresses these issues with an innovative server-side tracking approach:

• Extended Cookie Lifespans: Cookies are renewed with every user interaction, lasting up to 364 days.
• First-Party Data Collection: Data is collected securely on a dedicated custom domain (same origin), bypassing third-party cookie restrictions.
• Seamless Integration: Compatible with tools like Google Analytics 4, ensuring continuity in your data workflows.

This approach empowers marketers to achieve the following:

• Reliable Attribution: Understand which channels drive revenue and adjust budgets confidently.
• Stronger Remarketing Audiences: Build larger, more accurate audience pools for personalized campaigns.
• Clear Reporting: Gain insights into the user journey, ensuring smarter decision-making.

Proven Results

We tested Same Origin Streaming extensively, focusing on its impact on Safari browsers. Based on our tests, compared to traditional client-side tracking, the results demonstrate significant improvements:

• Sessions per User increased by 21% in Safari, offering a clearer view of user engagement and repeat visits.
• The percentage of New Users decreased by 16%, meaning more users are accurately recognized as returning. This improvement helps provide a better understanding of user loyalty and reduces the overestimation of new users in reports.
• Direct/None traffic in transactions dropped by 20%, allowing marketers to identify the true sources of revenue. This clarity enables better ROI analysis for traffic channels and ensures smarter investment in high-performing campaigns.

These results empower marketing teams to optimize campaigns based on accurate data and maximize their ROI effectively.

How to Get Started

Getting started is simple! Follow the steps outlined in our guide to implement Same Origin Streaming in your environment. If you have any questions, don’t hesitate to contact our Support Team at bi@owox.com or Request a Demo.

Thank You for Choosing OWOX BI.