We are pleased to announce an enhancement to our popular LinkedIn Ads → Google BigQuery pipeline. We have expanded the data schema by adding the approximate_member_reach field, commonly known as the Reach metric—a highly sought-after metric among marketers.
What Is the Reach Metric?
Reach represents the number of unique users exposed to your page, profile, campaign, post type (e.g., video or image), or any other segment. It focuses solely on non-demographic pivots (i.e., not MEMBER_). Specifically, it provides the estimated number of unique member accounts that have received at least one impression of your content.
NOTE In LinkedIn Ads, this metric is an updated and more accurate version of the legacy metric approximateUniqueImpressions. The Reach metric is only available when the number of days in the date range is less than or equal to 92 days.
To explore all the available metrics & parameters, please view the full data schema of the LinkedIn Ads → Google BigQuery pipeline.
How Can You Leverage the Reach Metric?
With the inclusion of the Reach metric, you can now build more comprehensive reports and gain deeper insights into your LinkedIn advertising efforts. Here are some of the reports you can create:
- Audience Penetration Analysis: Understand how many unique users your campaigns are reaching over a specific period.
- Content Performance Evaluation: Compare the reach of different post types (e.g., videos vs. images) to optimize your content strategy.
- Campaign Effectiveness Measurement: Assess the reach of individual campaigns to determine their effectiveness and return on investment.
-
CMO Dashboard from OWOX: Designed specifically for marketing leaders so you keep cross-channel campaign performance under control. Follow our instructions to add LinkedIn Ads data to your automated data preparation flow.
In OWOX, we are committed to continuously improving our platform to meet your analytics needs. If you have any questions or require assistance, please do not hesitate to contact our support team at bi@owox.com.
Thank you for choosing OWOX BI.
0 Comments