July 19, 2016 — OWOX BI Pipeline. Updating the process of importing costs for ads without UTM-parameters

Updates are related to import process of Cost Data import pipelines from Ad Services to Google Analytics.

 

Even if UTM-parameters are not set or broken in advertising URLs OWOX BI will attribute costs to an actual traffic source. Costs will be imported with custom source / medium that will drive Google Analytics sessions from particular campaigns.

 

For example:

You advertise your website or your Facebook Page on Facebook Ads and forgot to set UTM-parameters.

Clicks on such ad result in facebook.com / referral traffic source in Google Analytics.

OWOX BI attributes costs related to such ads to facebook.com / referral and imports them to Google Analytics. You will see corresponding sessions, cost and traffic source ROAS in Cost Analysis reports.

 

More details on cost attribution for ads with no UTM-tags.