July 19, 2016 — OWOX BI Pipeline. Updating the process of importing costs for ads without UTM-parameters

OWOX BI Pipeline

Updates are related to import process of Cost Data import pipelines from Ad Services to Google Analytics.
Even if UTM-parameters are not set or broken in advertising URLs OWOX BI will attribute costs to an actual traffic source. Costs will be imported with custom source / medium that will drive Google Analytics sessions from particular campaigns.
For example:
You advertise your website or your Facebook Page on Facebook Ads and forgot to set UTM-parameters.
Clicks on such ad result in facebook.com / referral traffic source in Google Analytics.
OWOX BI attributes costs related to such ads to facebook.com / referral and imports them to Google Analytics. You will see corresponding sessions, cost and traffic source ROAS in Cost Analysis reports.
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