Cost data is imported to session streaming tables from Google Analytics. Sessions costs are uniformly attributed between all sessions accordingly to UTM-tags: source, medium, campaign, term and content.
If we don't know one or more tags, costs are attributed accordingly to other tags that are known.
Please note: By default, Google Analytics applies the Last Non-Direct Click attribution model, in which the value of direct visits may be attributed to the last non-direct traffic source. Read more
- No utm_content tag — costs are attributed accordingly to utm_source, utm_medium, utm_campaign, utm_term.
- No utm_term and utm_content tags - costs are attributed accordingly to utm_source, utm_medium, utm_campaign и utm_term.
- Only utm_source and utm_medium tags are known — costs are attributed accordingly to those tags.
For example, we know that we spent $100 (adCost = 100) on sessions with the following tags:
utm_source = google,
utm_medium = cpc,
utm_campaign = tvsets,
utm_term = (not set),
utm_content = (not set).
Also we know that there were 5 sessions with the same utm_source, utm_medium and utm_campaign tags values.
These costs are attributed for each session as $100 / 5 sessions = $20 per session.
Cost data (attributedAdCost) in session streaming tables is updated every day for the previous 6 months. The data will be updated in the event that total cost value changes in Google Analytics.