May 31, 2023 — OWOX BI Pipeline. Introducing the utm_id in Fully Managed Pipelines

We are delighted to announce a recent update that significantly improves Fully Managed Pipelines — in response to the new challenge with utm_id appearing while importing non-Google costs to GA4.

Now, starting from May 31, 2023, all Fully Managed pipelines automatically parse utm_id (campaign_id). The dynamic UTM parameters are also supported in this tag. The filed utm_id was added to the schema.

The list of Fully Managed Pipelines:
Facebook Ads → Google BigQuery
LinkedIn Ads → Google BigQuery
Bing Ads → Google BigQuery
Twitter Ads → Google BigQuery
Criteo → Google BigQuery
AdRoll → Google BigQuery
Outbrain → Google BigQuery
Yahoo Gemini → Google BigQuery
Sklik → Google BigQuery
Hotline → Google BigQuery
TrafMag → Google BigQuery

We are committed to continuously improving our product and ensuring your satisfaction. If you have any feedback or suggestions, please don't hesitate to reach out to us at

Thank you for choosing OWOX BI.

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