January 9, 2018 — OWOX BI Attribution. Evaluation of DoubleClick media advertising

You can now evaluate the contribution of DoubleClick display advertising impressions. Just add display ad views to conversion paths in the OWOX BI Attribution, and you’ll see how the display ad views contribute to the customer journey through the funnel.

For example, a user sees your display ad a few days after visiting the website, then gets back to the website from another traffic channel and makes a purchase. OWOX BI Attribution will help you evaluate the contribution of each user action based on the probabilities of progression through the funnel, considering the display ad impressions that occurred outside the website, even if there were no clicks on display ads.

The feature is available in OWOX BI Business and Enterprise plans.

How to get started:

  1. Link your Google Analytics and DoubleClick data with DoubleClick Floodlight counter.
  2. Export DoubleClick Campaign or Bid Manager data into BigQuery with BigQuery Data Transfer Service.
  3. Connect the data to your attribution model.
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