December 7, 2017 — OWOX BI Attribution. Bid management in AdWords and K50 using Funnel based attribution model

We've added two integrations with bid management services — Google AdWords and K50:Optimizer.

Now you can get marketing campaigns performance data based on your Funnel based attribution model and manage bids based on the data in Google AdWords and K50.

Funnel based attribution model considers the mutual impact of all advertising channels, so by optimizing bids using the data, you'll be able to increase the overall marketing performance, not only the performance of individual campaigns.

Read more on how to set up the integration and how it works in our article “Automatic bid management”.