August 7, 2017 — New OWOX BI Pipeline Integration: Adroll→Google Analytics

Following your suggestions, we have created a new cost data import pipeline from AdRoll to Google Analytics. This integration allows using all the familiar features, including:

  • Importing data from the specified date;
  • Importing the historical cost data;
  • Updating the data  in Google Analytics automatically, in case if the cost data is retroactively changed in the advertisement service;
  • Notifying of UTM-tagging mistakes, if there are any, and providing advice about how to fix them. 
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