OWOX Data Marts — the new open-source analytics platform. Learn more at docs.owox.com

August 7, 2017 — New OWOX BI Pipeline Integration. Adroll → Google Analytics

NEW documentation: This article covers setup for OWOX BI. For the latest guides on setting up FREE connectors and Data Marts, visit the new OWOX Data Marts documentation.

Following your suggestions, we have created a new cost data import pipeline from AdRoll to Google Analytics. This integration allows using all the familiar features, including:

  • Importing data from the specified date;
  • Importing the historical cost data;
  • Updating the data  in Google Analytics automatically, in case if the cost data is retroactively changed in the advertisement service;
  • Notifying of UTM-tagging mistakes, if there are any, and providing advice about how to fix them. 
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