Metrics based on cost data, e.g. ROI, ROAS (all of these metrics are marked with * symbol in the list below), or average cost of transaction, are available only in Smart Data models which use OWOX BI Pipeline: Google Analytics to Google BigQuery as a data source.
We’ve added lots of calculated metrics based on the Google Analytics data:
- ROI *
- ROAS *
- share of ad cost *
- product list CTR
- promo banner CTR
- exit rate
- number of authorized users
- number of customers
- number of product detail views
- number of adds to cart
- number of transactions
- average revenue per session
- average revenue per visitor
- average revenue per customer
- average cost of event *
- average cost of pageview *
- average cost of transaction *
- average cost of visitor acquisition *
- average cost of customer acquisition *
- average number of sessions per visitor
- average number of transactions per session
- average number of transactions per user
- average number of events per session
- average number of events per visitor
- average number of pageviews per session
- average number of pageviews per visitor
- average number of product views per session
- average number of product views per visitor
You can use these metrics within any Smart Data question, for example:
- What was the average revenue per customer by city?
- What was the average cost of customer acquisition by source and medium?
- How did average cost of transaction change by geo regions?
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