NEW documentation: This article covers setup for OWOX BI. For the latest guides on setting up FREE connectors and Data Marts, visit the new OWOX Data Marts documentation.
Metrics based on cost data, e.g. ROI, ROAS (all of these metrics are marked with * symbol in the list below), or average cost of transaction, are available only in Smart Data models which use OWOX BI Pipeline: Google Analytics to Google BigQuery as a data source.
We’ve added lots of calculated metrics based on the Google Analytics data:
- ROI *
- ROAS *
- share of ad cost *
- product list CTR
- promo banner CTR
- exit rate
- number of authorized users
- number of customers
- number of product detail views
- number of adds to cart
- number of transactions
- average revenue per session
- average revenue per visitor
- average revenue per customer
- average cost of event *
- average cost of pageview *
- average cost of transaction *
- average cost of visitor acquisition *
- average cost of customer acquisition *
- average number of sessions per visitor
- average number of transactions per session
- average number of transactions per user
- average number of events per session
- average number of events per visitor
- average number of pageviews per session
- average number of pageviews per visitor
- average number of product views per session
- average number of product views per visitor
You can use these metrics within any Smart Data question, for example:
- What was the average revenue per customer by city?
- What was the average cost of customer acquisition by source and medium?
- How did average cost of transaction change by geo regions?
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