August 4, 2017 — OWOX BI Smart Data. New calculated metrics

We’ve added lots of calculated metrics based on the Google Analytics data:

  1. ROI
  2. ROAS
  3. share of ad cost
  4. product list CTR
  5. promo banner CTR
  6. exit rate
  7. number of authorized users
  8. number of customers
  9. number of product detail views
  10. number of adds to cart
  11. number of transactions
  12. average revenue per session
  13. average revenue per visitor
  14. average revenue per customer
  15. average cost of event
  16. average cost of pageview
  17. average cost of transaction
  18. average cost of visitor acquisition
  19. average cost of customer acquisition
  20. average number of sessions per visitor
  21. average number of transactions per session
  22. average number of transactions per user
  23. average number of events per session
  24. average number of events per visitor
  25. average number of pageviews per session
  26. average number of pageviews per visitor
  27. average number of product views per session
  28. average number of product views per visitor

You can use these metrics within any Smart Data question, for example:

  1. What was the average revenue per customer by city?
  2. What was the average cost of customer acquisition by source and medium?
  3. How did average cost of transaction change by geo regions?

Please note that calculated metrics based on cost data, e.g. ROI, ROAS, or average cost of transaction, are available only in Smart Data models which use OWOX BI Pipeline: Google Analytics to Google BigQuery as a data source.

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