The Criteo API doesn’t allow for obtaining utm-parameters of ads. In this connection, cost data was imported according to the following logic:
- OWOX BI Pipeline imports cost data down to the source/medium/campaign level.
- At that, the following values were required: ga:source=criteo, ga:medium=cpc, ga:campaign = campaignName parameter which we get using the getCampaigns method.
Many customers have told us that they use other source/medium values than criteo/cpc. Following your feedback, we’ve added the option to change the source/medium values.
Now source=criteo and medium=cpc are default values, but you can change them in the settings of your pipeline, or set up the values you want while creating a new pipeline.