June 23, 2017 — OWOX BI Pipeline. Changes to the Criteo → Google Analytics pipelines

NEW documentation: This article covers setup for OWOX BI. For the latest guides on setting up FREE connectors and Data Marts, visit the new OWOX Data Marts documentation.

The Criteo API doesn’t allow for obtaining utm-parameters of ads. In this connection, cost data was imported according to the following logic:

• OWOX BI Pipeline imports cost data down to the source/medium/campaign level.
• At that, the following values were required: ga:source=criteo, ga:medium=cpc, ga:campaign = campaignName parameter which we get using the getCampaigns method.

Many customers have told us that they use other source/medium values than criteo/cpc. Following your feedback, we’ve added the option to change the source/medium values.

Now source=criteo and medium=cpc are default values, but you can change them in the settings of your pipeline, or set up the values you want while creating a new pipeline.