May 11, 2017 — OWOX BI Attribution. New features for editing funnel steps

NEW documentation: This article covers setup for OWOX BI. For the latest guides on setting up FREE connectors and Data Marts, visit the new OWOX Data Marts documentation.

OWOX BI Attribution

We’ve made funnel customization even more flexible.

1. Now you can set up nested conditions for funnel steps. For example,
     Page contains one of product, service
     OR (Event category matches user AND Event action matches click)
   Each nesting level can have only one logical operator: either OR or AND.
   
2. If your attribution model data source is Google BigQuery Export for Google Analytics 360, you can set up funnel step conditions using user-level or session-level custom dimension.