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April 26, 2017 — OWOX BI Smart Data. New metrics and parameters

OWOX BI Smart Data

We've added lots of new metrics and dimensions to Google Analytics data model.

You can use them within current question templates.
For example,

  • How did the conversion rate change over the last 6 months by months and by product category?
  • What was the number of exits by checkout step?
  • How was the ad cost distributed to regions?


  • Ad cost
  • Attributed ad cost
  • Average number of hits per session
  • Average number of pageviews per session
  • Average number of product views per session
  • Average number of screenviews per session
  • Average number of transactions per session
  • Average product price
  • Average shipping cost
  • Average transaction tax
  • Number of social actions
  • Number of exits
  • Number of entrances
  • Event value


  • Hits type
  • Referer
  • Data source
  • Operating system
  • Operating system version
  • Browser version
  • Mobile device
  • App name
  • App version
  • Region
  • Keyword
  • Ad content
  • Ad network type
  • Social action
  • Social network
  • Social network URL
  • Page path
  • Page title
  • Hostname
  • Promotion name
  • Affiliate
  • Event category
  • Event action
  • Event label
  • Checkout step
  • Ecommerce action type
  • Product name
  • Product brand
  • Product category
  • Product coupon code
  • Transaction coupon code
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