April 5, 2017 — OWOX BI Pipeline. Support for link abbreviations

OWOX BI Pipelines

Advertisers often use shortened URLs in their social media marketing campaigns.

Because of the shortening, the statistics for such campaigns was sent to Google Analytics without any UTM parameters. As a result, it wasn't possible to import session, cost, and revenue performance data for the campaigns to Google Analytics.

Now the problem’s solved — OWOX BI Pipeline can expand URLs shortened by the following services:

• bit.ly
• goo.gl
• bit.do
• ow.ly
• tinyurl.com
• t.co
• tiny.cc
• ift.tt
• vk.cc

You can use convenient short URLs in your ads at your discretion. Don't worry — the ad performance data will appear in Google Analytics.