January 31, 2017 — OWOX BI Smart Data. Compare attribution models

OWOX BI Smart Data

Now you can compare any number of attribution models in one question.

Any model, created in OWOX BI, and default Google Analytics model Last Non-Direct Click can be added to comparison.
The first model in your question is taken as a base model, i.e. other models are compared with it.

For example you can ask a question:

How different are revenue and ROAS of campaigns in attribution model GA Last Non-Direct Click as compared to Funnel Based and Funnel Based with completed orders?

In results you'll see change of “Funnel Based” and “Funnel Based with completed orders” models in revenue and ROAS  to “GA Last Non-Direct Click”.

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