November 18, 2022 — OWOX BI Pipeline. Supporting all ads campaigns types in Bing Ads integration


We’ve made big updates to import cost data from Bing, expanding the list of supported advertising campaign types. Now with the Bing → Google Analytics and Bing → Google BigQuery pipelines, you'll get cost data across all campaign types:

  • App Install Ads
  • Expanded Text Ads
  • Dynamic search ads
  • Microsoft Advertising in Bing Smart Search
  • Microsoft Audience Ads
  • Multimedia Ads
  • Product ads
  • Responsive search ads
  • Vertical ads

By updating this functionality, we left the current data schema in Google BigQuery tables unchanged and kept the logic for processing dynamic parameters.

Our tests have indicated that the pipeline work is stable. No additional actions are required on the users' side.

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