List of event parameters that OWOX BI algorithm adds in the 'event_params' field

Events can contain a list of parameters, which we can split into two groups:

  1. Parameters that are passed strictly with the key name '&ep.*';
  2. Auto-created parameters.

In this article, you can see the full list of parameters that are automatically added by the OWOX BI algorithm in the 'event_params' field:

Name (event_params.key) OWOX BI Streaming (Google Analytics 4) Google Analytics 4 BigQuery Export (Streaming export) Description
source βœ… βœ… Name of the traffic source of the event
medium βœ… βœ… Name of the medium (organic, cpc, email, etc.)
campaign βœ… βœ… Name of the marketing campaign
content βœ… βœ… Value of the utm_content campaign tracking parameter
term βœ… βœ… Value of the utm_term campaign tracking parameter (keyword)
campaign_id βœ… βœ… Identifier of the marketing campaign
page_referrer βœ… βœ… The full referring URL
page_location βœ… βœ… A page on the website specified by the path
page_title βœ… βœ… The page's title
gclid βœ… ❌ Value of the Google Click Identifier (GCLID)
dclid βœ… ❌ Value of Display Click Identifier
msclkid βœ… ❌ Value of Microsoft Click Identifier
screen_resolution βœ… ❌ Resolution of users' screens
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