Events can contain a list of parameters, which we can split into two groups:
- Parameters that are passed strictly with the key name '&ep.*';
- Auto-created parameters.
In this article, you can see the full list of parameters that are automatically added by the OWOX BI algorithm in the 'event_params' field.
Important To prevent losing your custom 'event_params', please avoid using the reserved names from the table below when sending these events with the key name '&ep.*'.
Starting June 10, 2024, only values determined by the OWOX BI algorithm will be recorded in the 'event_params' field. Client values will not be recorded in the 'event_params', but they can always be found in the 'debug_info.raw_request' field.
For sending data using the Measurement Protocol, there are no such restrictions.
| Name (event_params.key) | Description |
|---|---|
source |
Name of the traffic source of the event. If the event has multiple sources, then the data is stored in additional fields following this logic. |
medium |
Name of the medium (organic, CPC, email, etc.) |
campaign |
Name of the marketing campaign |
content |
Value of the utm_content campaign tracking parameter |
term |
Value of the utm_term campaign tracking parameter (keyword) |
campaign_id |
Identifier of the marketing campaign |
page_referrer |
The full referring URL |
page_location |
A page on the website specified by the path |
page_title |
The page's title |
gclid |
Value of the Google Click Identifier (GCLID) |
dclid |
Value of Display Click Identifier |
msclkid |
Value of Microsoft Click Identifier |
fbclid |
Facebook Click Identifier used by Facebook for tracking |
screen_resolution |
Resolution of users' screens |
ip |
IP address of a user device (compatible with Consent Mode) |
wbraid |
Used for web-to-app measurement (for iOS 14+). More details |
gbraid |
Used for app-to-app measurement (for iOS 14+). More details |
measurement_id |
GA4 stream which was used to send an event. More details |
Please note, that the 'event_params' field could have additional parameters with the source/medium info on the Event level. Read more in this article.
0 Comments