Template result: data schema of the table for the CMO Dashboard

This is a schema for the final table, that should be connected to the dashboard

CMO_dashboard_table schema

Field name Type Description
date DATE Session date.
landingPage STRING Page, from which the session had started. 
clientId STRING ID of the session.
source STRING Source of the session. 
medium STRING Medium of the session. 

campaign

STRING Campaign of the session. 

keyword

STRING Keyword of the session. 

adContent

STRING AdContent of the session. 

deviceCategory

STRING The type of the user's device:
- tv;
- game console;
- robot;
- set-top box;
- robot mobile;
- unknown;
- hacker;
- virtual reality;
- anonymizer;
Full list and definitions

browser

STRING The browser used.

browserVersion

STRING The version of the browser used.

country

STRING The country from which the session originated.

region

STRING The region from which the session originated.

city

STRING The region from which the session originated.

sessions

INTEGER Number of sessions in this source/medium.

bounceSessions

INTEGER Number of sessions with only one interaction with your website (one pageview). 

pageviews

INTEGER Number of pageviews in this source/medium.

adImpressions

FLOAT Number of impressions.

adClicks

FLOAT Number of clicks.

adCost

FLOAT Number of advertisement costs.

conversions

INTEGER Number of conversions.

revenue

FLOAT Number of revenue. 
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