<p>OWOX BI uses its own algorithm to collect the fullest data about user actions from your website and works in parallel with Google Analytics tracking. Data collected via the OWOX BI pipeline is automatically imported to your Google BigQuery project. The Google Analytics reports can be found in your GA account accordingly.</p> <p>The data in OWOX BI and Analytics is usually consistent, however, sometimes the collected data can differ due to the Analytics limitations or other circumstances.</p> <p>In this section, we describe the ways of identifying data discrepancies. Also, we provide you with a checklist of the data discrepancy reasons and appropriate solutions for the most common cases. Please navigate through the articles below to find the needed topic.</p>