1. OWOX Help Center
2. Ad platforms → Google Analytics
3. Facebook → Google Analytics

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Facebook → Google Analytics

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• What dynamic parameters in Facebook Ads links parameters does OWOX BI support?
• Why is source/medium data from some ads is collected as “facebook.com/referral”?
• Why does the imported cost data in Google Analytics is lower than when displayed on Facebook?
• Facebook Carousel Ads cost data import