BI Smart Data

Get started

• How to build a report in OWOX BI Smart Data
• How to connect your data to Smart Data
• Data sources for Smart Data reports
• How to import transaction data to Google BigQuery

Reports and queries

• Metric value distribution methods: Why values in the table may appear duplicated
• Ad campaigns performance report
• User behavior data reports
• OWOX BI Attribution data reports
• OWOX BI Attribution: reports on customer conversion paths
• Call tracking data reports

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Data source schemas

• Custom events data
• CRM data
• Email campaign data

Dimensions and metrics

• Custom definitions: calculated metrics and dimensions
• Custom definitions from website data

Google Analytics data reports

• [metric] by [time slice] and [dimension] [within date range]
• [metric] by [dimension] [within date range]
• How was the [metric] distributed to [dimension]?
• How many …?

OWOX BI Attribution data reports

• Revenue and [metric] by [dimension] in attribution model [...]
• Revenue and [metric] by [dimension] compared between attribution models GA First/Last/Last Non-Direct Click and [OWOX BI Attribution model]
• Funnel steps value by [dimension] in attribution model […] / Attributed value by [dimension] and funnel steps in attribution model […]
• [parameter] by days in attribution model […]
• Sessions and value by days in attribution model […]