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• Get started
  • How to build a report in OWOX BI Smart Data
  • How to connect your data to Smart Data
  • Data sources for Smart Data reports
  • How to import transaction data to Google BigQuery

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• Reports and queries
  • Metric value distribution methods: Why values in the table may appear duplicated
  • Ad campaigns performance report
  • User behavior data reports
  • OWOX BI Attribution data reports
  • OWOX BI Attribution: reports on customer conversion paths
  • Call tracking data reports

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• Data source schemas
  • Custom events data
  • CRM data
  • Email campaign data

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• Dimensions and metrics
  • Custom definitions: calculated metrics and dimensions
  • Custom definitions from website data

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• Google Analytics data reports
  • [metric] by [time slice] and [dimension] [within date range]
  • [metric] by [dimension] [within date range]
  • How was the [metric] distributed to [dimension]?
  • How many …?

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• OWOX BI Attribution data reports
  • Revenue and [metric] by [dimension] in attribution model [...]
  • Revenue and [metric] by [dimension] compared between attribution models GA First/Last/Last Non-Direct Click and [OWOX BI Attribution model]
  • Funnel steps value by [dimension] in attribution model […] / Attributed value by [dimension] and funnel steps in attribution model […]
  • [parameter] by days in attribution model […]
  • Sessions and value by days in attribution model […]

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