Funnel Based Attribution
<p>With OWOX BI Attribution, you’ll get an objective assessment of your advertising channels. Learn which campaigns are overvalued and which are undervalued so you can effectively redistribute your budget.</p>
<p>Unlike <a href="https://www.owox.com/blog/articles/marketing-attribution-models/" target="_blank">standard attribution models</a>, the OWOX BI model takes into account every step of the user before the order — not just the last click. The harder it is to pass a step, the more value a session gets that helped make it happen. And by knowing the value of sessions, you can calculate the value of campaigns, taking into account their contribution to the user’s promotion through the funnel.</p>
Browse by solutions
- Preparing data
- Attribution model creation and setup
- Analysis and application of results
- Automatic bid management
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FAQ
- Why am I getting the “Server error” on a model calculation?
- Why am I getting an undefined value (NaN%) for a funnel step?
- How does a conversion window work in Funnel Based attribution?
- Why does the report show a different revenue value for different attribution models?
- How does the ML Funnel Based Attribution model calculation works
- How OWOX BI Attribution matches user actions throughout different touchpoints?