OWOX Help Center
Data needed to work with OWOX BI Attribution
Requirements for e-commerce actions data
DoubleClick Bid and Campaign data
Attribution model creation and setup
Create attribution model
Set up model parameters
Exclude traffic channels that should not get value assigned
Set up funnel steps
Change transactions data source
Add and attribute custom events
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Analysis and application of results
OWOX BI Smart Data reports
Calculation results table schema
Automatic bid management
Google Ads integration
What is the recommended data volume?
How to upload transaction data into Google BigQuery?
What is approximate cost of attribution model calculation?
How long does it take model to get calculated?
How to check statistical significance of calculation results?