BI Attribution

Data preparation

• Data needed to work with OWOX BI Attribution
• Requirements for e-commerce actions data

Attribution model creation and setup

• Create attribution model
• Set up model parameters
• Set channels that should not get value assigned
• Set up funnel steps
• Сhange transactions data source
• Start model calculation

Results analysis

• Schema of tables with calculation results
• Creating reports with OWOX BI Smart Data
• Report example: Campaigns ROI by Last Click and Funnel Based attribution models
• Report example: Revenue by device category attributed by Last Click and Funnel Based models

FAQ

• How to load transactions data into Google BigQuery?
• What is approximate cost of attribution model calculation?
• How long does it take model to get calculated?
• How to check statistical significance of calculation results?