OWOX Help Center
Data needed to work with OWOX BI Attribution
Requirements for e-commerce actions data
DoubleClick Bid and Campaign data
Attribution model creation and setup
Create attribution model
Set up model parameters
Set channels that should not get value assigned
Set up funnel steps
Сhange transactions data source
Set up evaluation of DoubleClick media advertising
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Analysis and application of results
OWOX BI Smart Data reports
Automatic bid management
Schema of tables with calculation results
What is the recommended data volume?
How to load transactions data into Google BigQuery?
What is approximate cost of attribution model calculation?
How long does it take model to get calculated?
How to check statistical significance of calculation results?