BI Attribution

Preparing data

• Data needed to work with OWOX BI Attribution
• Requirements for e-commerce actions data
• DoubleClick Bid and Campaign data

Attribution model creation and setup

• Create attribution model
• Set up model parameters
• Exclude traffic channels that should not get value assigned
• Set up funnel steps
• Change transactions data source
• Add and attribute custom events

See all 9 articles

Analysis and application of results

• OWOX BI Smart Data reports
• Calculation results table schema

Automatic bid management

• Google Ads integration
• K50 integration
• Alytics integration

FAQ

• How OWOX BI Attribution matches user actions throughout different touchpoints?
• What is the recommended data volume?
• How to upload transaction data into Google BigQuery?
• What is approximate cost of attribution model calculation?
• How long does it take model to get calculated?
• How to check statistical significance of calculation results?