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Data needed to work with OWOX BI Attribution
Requirements for e-commerce actions data
Attribution model creation and setup
Create attribution model
Set up model parameters
Set channels that should not get value assigned
Set up funnel steps
Сhange transactions data source
Start model calculation
Schema of tables with calculation results
Creating reports with OWOX BI Smart Data
Report example: Campaigns ROI by Last Click and Funnel Based attribution models
Report example: Revenue by device category attributed by Last Click and Funnel Based models
How to load transactions data into Google BigQuery?
What is approximate cost of attribution model calculation?
How long does it take model to get calculated?
How to check statistical significance of calculation results?