Preparing data

• Data needed to work with OWOX BI Attribution
• Requirements for e-commerce actions data
• DoubleClick Bid and Campaign data
• How to build an effective conversion funnel and calculate an attribution model for it in OWOX BI

Attribution model creation and setup

• Create an attribution model
• Set up model parameters
• Exclude traffic channels that should not get value assigned
• Set up funnel steps
• Change transactions data source
• Add and attribute custom events

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Analysis and application of results

• OWOX BI Smart Data reports
• Calculation results table schema

Automatic bid management

• Google Ads integration
• K50 integration
• Alytics integration

FAQ

• How does the ML Funnel Based Attribution model calculation works
• How OWOX BI Attribution matches user actions throughout different touchpoints?
• What is the recommended data volume?
• How to upload your data to Google BigQuery?
• What is approximate cost of attribution model calculation?
• How long does it take model to get calculated?

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