BI Attribution
Preparing data
Attribution model creation and setup
- Create attribution model
- Set up model parameters
- Exclude traffic channels that should not get value assigned
- Set up funnel steps
- Change transactions data source
- Add and attribute custom events
Analysis and application of results
Automatic bid management
FAQ
- How OWOX BI Attribution matches user actions throughout different touchpoints?
- What is the recommended data volume?
- How to upload transaction data into Google BigQuery?
- What is approximate cost of attribution model calculation?
- How long does it take model to get calculated?
- How to check statistical significance of calculation results?