When collecting user sessions, OWOX BI additionally updates the source and keyword UTM tags for the hits with medium = referral. In this case:
- UTM source is assigned a domain value of the referral source;
- UTM keyword is assigned a value from the UTM term of the referral source.
If the referral source looks like test.com/? utm_term=my_kw and the hit parameters include medium = referral, the following values will be recorded into the session data tables:
source = test.com,
medium = referral,
keyword = my_kw.
The UTM source and keyword of the hit will be ignored.
NoteThe UTM campaign and content are not modified and keep values from the hit parameters.