What are the limitations in creating and processing myTarget's ad links?

When working with myTarget ads, consider the following limitations:

  • For Reach and Social Engagement campaigns related to promotion in Odnoklassniki, it is not possible to use myTarget's standard functionality of posting UTM tags (Advanced options > Url tags). For such ads, we recommend that you specify the UTM parameters directly in the URL of the post, for example:


  • When exporting data from myTarget, only a limited set of dynamic parameters in links is supported (for both automatic and manual UTM tagging). Read more
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