April 29, 2021 — OWOX BI Pipeline. Improvements to dynamic parameter processing in the pipelines from VKontakte and Yandex.Direct

In this service release, we improved the processing of dynamic parameters in the selected ad cost data pipelines. Details are as follows.

1. In the VKontakte → Google Analytics / Google BigQuery pipelines, OWOX BI starts supporting the {campaign_name} parameter. 

2. In the Yandex.Direct → Google BigQuery pipelines:

  • OWOX BI starts supporting the {adtarget_name} parameter for another CriteriaType that is "AUTOTARGETING";
  • the service now determines more accurately the {source} parameter value when the ad is displayed in the Yandex ad network.

To learn more about dynamic parameters supported by OWOX BI, read this article.

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