Your ad spends calculated by the advertising services may still be corrected over time. For example, ad services can update statistics by excluding bot activity or false clicks.
To provide you with the most accurate information about your ad spends, OWOX BI makes regular requests to the ad services within a preset actualization period. If any cost data changes are detected in your ad service account, OWOX BI will update the corresponding data in Google BigQuery:
- in data set used for your Ad Service → Google BigQuery pipeline;
- in the CostData_ tables for all connected Ad Service → Google BigQuery pipelines.
The default data actualization period, used for Ad Service → Google BigQuery pipelines, varies depending on your subscription terms or technical capabilities of the particular advertising service:
- For all the subscription plans, excluding the Start plan, the default data actualization period is 21 days.
NoteThe allowable limit of data discrepancies is up to 2%. Learn more
If you want to actualize data beyond the described time frames, you can send your request to our Support at email@example.com. Please note that the extended data actualization is charged additionally.
Read about data actualization in the Google Analytics Cost Data → Google BigQuery and Ad service → Google Analytics pipelines.