Note: This pipeline is available for the subscription plans Marketing Data, Reports & Attribution, and Enterprise.
1. On the OWOX BI main page, click Create pipeline:
2. As a source, select AdRoll:
3. As a destination, select Google BigQuery:
4. Select or add new access to an AdRoll account from which you want to export ad cost data:
5. Select or add new access to a Google BigQuery account where you want to store the exported data:
6. Select a Google BigQuery project and create a dataset you want to upload your data to (or choose an existing one):
Note: To set up the data collection successfully, your Google account must have "BigQuery Data Editor" and "BigQuery User" roles in the project where you want to collect data to. Without this permission, BigQuery won’t let you upload the data.
7. Specify the settings for your pipeline:
- The date that marks the beginning of the period you want to upload cost data for. You can set up either the future or past date. In the latter case, learn the existing limitations on historical data import first.
- The currency you want your cost data to be additionally converted into. The converted costs are useful for the reports where you need to have cost data from different sources presented in a uniform currency. The pipeline uploads ad cost data into two separate fields in your BigQuery data table. One field contains costs in the currency of data import (USD). Another field contains costs converted into the currency you select when creating the pipeline. OWOX BI uses API Open Exchange Rates for currency conversion.
- Also, you can connect your new pipeline with the Cost Data pipeline to attribute the imported ad cost to user sessions. Read more
8. Click Create pipeline.
Done! The pipeline will be uploading data to a partitioned table in the selected BigQuery dataset. The data will be uploaded daily — for the previous day.
OWOX BI updates the imported data during the preset actualization window if cost data changes retrospectively in your ad account.
The data schema is in this article.
NoteOWOX BI doesn't export the dynamic UTM parameters for AdRoll ads.