| Field name | Data type | Description |
|---|---|---|
source |
STRING | Value of the utm_source campaign tracking parameter |
medium |
STRING | Value of the utm_medium campaign tracking parameter |
campaign |
STRING | Value of the utm_campaign campaign tracking parameter |
keyword |
STRING | Value of the utm_term campaign tracking parameter |
utm_id |
STRING | What is UTM ID |
adContent |
STRING | Value of the utm_content campaign tracking parameter |
adCost |
FLOAT | The estimated total amount of money spent on the ad throughout the date. Show costs converted into the currency chosen during the pipeline creation. |
adClicks |
INTEGER | The number of clicks on your ads |
impressions |
INTEGER | The number of times your ads were viewed |
debugInfo |
STRING | This field contains technical info on the pipeline's work. This info helps OWOX BI specialists fix technical issues in case they occur to the data import. |
vat |
FLOAT | Value-added tax excluded from adCost |
date |
DATE | All metrics are grouped by date, which is shown by this column. |
currency |
STRING | Currency into which the pipeline converts advertising costs |
originalAdCost |
FLOAT | The estimated total amount of money you've spent on your ad during the day in the original currency |
adAccount |
STRING | Advertising service account name |
hotline.ua → Google BigQuery: Data schema
Have more questions? Submit a request
Please sign in to leave a comment.
0 Comments