This article describes the setup steps for Microsoft Advertising (Bing) → Google BigQuery pipeline.
1. On the OWOX BI main page, click the 'New' button and choose 'Pipeline':
2. As a service provider, select 'Microsoft Advertising (Bing)':
3. Choose pipeline 'Microsoft Advertising (Bing) → Google BigQuery':
And click the 'Create & Setup' button:
4. Select or add new access to a Microsoft Advertising (Bing) account from which you want to export ad cost data:
ImportantIf you sign in with a work account (Azure Active Directory), ensure your account has enough permissions to grant OWOX BI access to Bing Ads data. Otherwise, you'll face an error. Read more here.
5. Select or add new access to a Google BigQuery account where you want to store the exported data:
6. Select a Google BigQuery project and create a dataset you want to upload your data to (or choose an existing one):
NoteTo set up the data collection, your Google account must be granted both the BigQuery Data Editor and BigQuery User roles for the destination project. Otherwise, BigQuery won’t let you upload the data.
To check/grant the permissions, go to the Identity and Access Management page in your Google Cloud Platform project. Read more in Google documentation.
7. Specify the settings for your pipeline:
- The date that marks the beginning of the period you want to upload cost data for. You can set up either the future or past date. In the latter case, learn the existing limitations on historical data import first.
- The currency you want your cost data to be additionally converted into. The converted costs are useful for the reports where you need to have cost data from different sources presented in a uniform currency. The pipeline uploads ad cost data into two separate fields in your BigQuery data table. One field contains costs in the currency of data import (USD). Another field contains costs converted into the currency you select when creating the pipeline. OWOX BI uses API Open Exchange Rates for currency conversion.
- Also, you can connect your new pipeline with the Cost Data pipeline to attribute the imported ad cost to user sessions. Read more
8. Click Create pipeline.
Done! The pipeline will be uploading data to a partitioned table in the selected BigQuery dataset. The data will be uploaded daily — for the previous day.
OWOX BI updates the imported data during the preset actualization window if cost data changes retrospectively in your ad account.
The table data schema is in this article.
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