Troubleshoot the ad cost data discrepancies

The ad cost data discrepancy may be caused by a misconfiguration or by peculiarities of the related services work. Check out the possible reasons for data discrepancy and find the appropriate solution for your case.

  • Discrepancy reason: The required UTM tags are missing.
    Solution: Define the source, medium, campaign, keyword, and content UTM tags for all your advertisements.

Important! Your ads must contain at least source and medium tags so that the ad cost can be attributed. Otherwise, the ad costs won’t be recorded in BigQuery tables.

  • Discrepancy reason: The cost data reports of different ad services become available at different times.
    Solution: Please try to compare the data later.
  • Discrepancy reason: The data in the GA source table was updated after the regular data update in the owoxbi_sessions ended.
    Solution: OWOX BI will upload the missing data during the very next synchronization, i.e. from 6:00 AM to 2:00 PM and from 6:00 PM to 2:00 AM on a daily basis.

Navigate our documentation for more solutions:
Troubleshoot the hit data discrepancies
Troubleshoot the transaction data discrepancies
Troubleshoot the session data discrepancies
If you need assistance, contact Support at or via online chat.

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