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Field name Data type Description
date DATE All metrics are grouped by date, which is shown by this column.
ad_id INTEGER AdId/CreativeID (LinkedIn uses CreativeID and AdId interchangeably in documentation and user interface)
ad_account STRING The ID of the ad account that this ad belongs to.
action_clicks INTEGER The count of clicks on the action button of the Sponsored InMail. Sponsored InMail only.
ad_unit_clicks INTEGER The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only.
clicks INTEGER The count of chargeable clicks.
comments INTEGER The count of comments. Sponsored Updates only.
company_page_clicks INTEGER The count of clicks to view the company page.
conversion_value_in_local_currency FLOAT Non-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level and aggregated across the query time range.
cost_in_local_currency FLOAT Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spent by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY.
cost_in_usd FLOAT Cost in USD based on the pivot and timeGranularity. For example, this would be spent by a campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY.
local_currency STRING Local currency
external_website_conversions INTEGER The count of conversions indicated by pixel loads on an external advertiser website. 
external_website_post_click_conversions INTEGER The count of post-click conversions indicated by pixel loads on an external advertiser website.
external_website_post_view_conversions INTEGER The count of post-view conversions indicated by pixel loads on an external advertiser website.
follows INTEGER The count of follows. Sponsored Updates only.
impressions INTEGER The count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails.
landing_page_clicks INTEGER The count of clicks which take the user to the creative landing page.
lead_generation_mail_contact_info_shares INTEGER The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.
lead_generation_mail_interested_clicks INTEGER The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only.
likes INTEGER The count of likes. Sponsored Updates only.
one_click_lead_form_opens INTEGER The count of times users opened the lead form for a One Click Lead Gen campaign.
one_click_leads INTEGER The count of leads generated through One Click Lead Gen.
opens INTEGER The count of opens of Sponsored InMail. Sponsored InMail only.
other_engagements  INTEGER The count of user interactions with the ad unit that do not fit into any other more specific category.
reactions INTEGER The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.
sends INTEGER The count of sends of Sponsored InMail. Sponsored InMail only.
shares INTEGER The count of shares. Sponsored Updates only.
text_url_clicks INTEGER The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only.
total_engagements INTEGER The count of all user interactions with the ad unit.
utm_content STRING  
utm_campaign STRING   
utm_medium STRING  
utm_term STRING  
utm_source STRING  
campaign_id INTEGER ID of the ad campaign that contains this ad.
campaign_name STRING The name of the campaign.
campaign_type STRING Type of campaign, e.g. TEXT_AD, SPONSORED_UPDATES, SPONSORED_INMAILS, DYNAMIC
campaign_status STRING Status of the campaign.
campaign_format STRING The ad format on campaign level, e.g. CAROUSEL, TEXT_AD
campaign_cost_type STRING Cost type, e.g. CPM, CPC, CPV
campaign_objective_type STRING Objective type of the campaign.
campaign_group STRING URN identifying the campaign group associated with the campaign.
campaign_unit_cost RECORD Amount to bid per click, impression, or other event depending on the pricing model.
campaign_unit_cost.amount FLOAT  
campaign_unit_cost.currency_code STRING  
campaign_daily_budget RECORD Maximum amount to spend per day UTC.
campaign_daily_budget.amount FLOAT  
campaign_daily_budget.currency_code STRING  
campaign_total_budget RECORD Maximum amount to spend over the life of the campaign.
campaign_total_budget.amount STRING  
campaign_total_budget.currency_code STRING  
locale_country STRING Locale of the campaign. An uppercase two-letter country code as defined by ISO-3166.
locale_language STRING Locale of the campaign. A lowercase two-letter language code as defined by ISO-639.
creative_id INTEGER Unique numerical identifier for the ad creative.
creative_status STRING Status of the creative.
creative_type STRING Type of the creative, e.g. TEXT_AD, SPONSORED_STATUS_UPDATE
creative_reference STRING A reference URN for this object to an external system, with semantics varying based on the creative type
creative_click_uri STRING Destination URL of the creative. Required when creative type is TEXT_AD
creative_title STRING Title of the creative.
creative_text STRING Body text of the creative.
share_id INTEGER Unique ID for the share.
share_subject STRING Share subject.
share_text STRING The content text.
share_content RECORD Referenced content such as articles and images.
share_content.title STRING Content title.
share_content.description STRING Content description.
share_content.media_category STRING The type of media represented by contentEntities, e.g. ARTICLE, IMAGE
share_content.landing_page_url STRING URL of the page with the content.
share_content.content_entities RECORD Details of content being shared.
share_content.content_entities.title STRING  
share_content.content_entities.description STRING  
share_content.content_entities.entity_location STRING URL of the content being shared.
share_content.content_entities.landing_page_url STRING  
share_content.content_entities.landing_page_title STRING  
viral_clicks INTEGER The count of clicks on viral impressions. Sponsored Updates only.
viral_comments INTEGER The count of comments from viral impressions for this activity. Sponsored Updates only.
viral_comment_likes INTEGER The count of likes on comments from viral impressions for this activity. Sponsored Updates only.
viral_company_page_clicks INTEGER The count of clicks to view the company page from viral impressions for this activity. Sponsored Updates only.
viral_external_website_conversions INTEGER The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
viral_external_website_post_click_conversions INTEGER The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.
viral_external_website_post_view_conversions INTEGER The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.
viral_follows INTEGER The count of follows from viral impressions for this activity. Sponsored Updates only.
viral_impressions INTEGER The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only.
viral_landing_page_clicks INTEGER The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Updates only.
viral_likes INTEGER The count of likes from viral impressions for this activity. Sponsored Updates only.
viral_one_click_lead_form_opens INTEGER The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
viral_one_click_leads INTEGER The count of leads generated through One Click Lead Gen from viral impressions for this activity.
viral_other_engagements INTEGER The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Updates only.
viral_reactions INTEGER The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses.
viral_shares INTEGER The count of shares from viral impressions for this activity. Sponsored Updates only.
viral_total_engagements INTEGER The count of all user interactions with a viral ad unit. Sponsored Updates only.
debug_info RECORD Debug information for the OWOX BI pipeline maintenance.
debug_info.PipelineId STRING  
debug_info.Source STRING  
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