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September 1, 2020 — OWOX BI Pipeline. Changes in default value for Facebook Ads without UTM-tags or with errors

From September 1, 2020, for traffic on Facebook Ads that are either not marked with UTM tags, or contain errors that don't allow you to track the source of traffic correctly, in the table with sessions owoxbi_sessions_ will be assigned a default value facebook.com / referral. Previously, the default value was facebook / social.

It’s necessary so that the cost data received from Google Analytics is correctly attributed to the sessions collected by the OWOX BI algorithm.

Read more about what UTM tags are required for the correct data collection and cost import to Google Analytics.

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