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These reports are built using website user behavior data uploaded to Google BigQuery either via OWOX BI Pipeline (‘owoxbi_sessions_‘ or‘session_streaming‘ tables) or using the BigQuery Export feature for Google Analytics 360.

Metrics based on cost data, e.g. ROI, ROAS (all of these metrics are marked with * symbol in the list below), a well as the average transaction cost metric, are available only for the OWOX BI's Google Analytics to Google BigQuery pipeline as a data source.

Note: in the reports, you can use more than one metric and/or parameter.

[metric] by [time slice] and [dimension] [within date range] \ [metric] by [time slice] [within date range]

Available metrics

  • Average time on site
  • Conversion rate
  • Average order value
  • Server response time
  • Page load time
  • Bounce rate
  • Revenue
  • Time on site
  • Ad cost *
  • Average number of hits per session
  • Average number of pageviews per session
  • Average number of product views per session
  • Average number of screenviews per session
  • Average number of transactions per session
  • Average product price
  • Average shipping cost
  • Average transaction tax
  • Count of users
  • Count of sessions
  • Number of social actions
  • Number of exits
  • Number of entrances
  • Event value
  • ROI *
  • ROAS *
  • share of ad cost *
  • product list CTR
  • promo banner CTR
  • exit rate
  • number of users (authorized visitors)
  • number of customers
  • number of product detail views
  • number of adds to cart
  • number of transactions
  • average revenue per session
  • average revenue per visitor
  • average revenue per customer
  • average cost of event *
  • average cost of pageview *
  • average cost of transaction *
  • average cost of visitor acquisition *
  • average cost of customer acquisition *
  • average number of sessions per visitor
  • average number of transactions per session
  • average number of transactions per user
  • average number of events per session
  • average number of events per visitor
  • average number of pageviews per session
  • average number of pageviews per visitor
  • average number of product views per session
  • average number of product views per visitor

Available dimensions

  • City
  • Country
  • Campaign
  • Source
  • Medium
  • Source and medium
  • Channel group
  • Browser
  • Device category
  • Page type
  • Hits type
  • Referer
  • Data source
  • Operating system
  • Operating system version
  • Browser version
  • Mobile device
  • App name
  • App version
  • Region
  • Keyword
  • Ad content
  • Ad network type
  • Social action
  • Social network
  • Social network URL
  • Page path
  • Page title
  • Hostname
  • Promotion name
  • Affiliate
  • Event category
  • Event action
  • Event label
  • Checkout step
  • Ecommerce action type
  • Product name
  • Product brand
  • Product category
  • Product coupon code
  • Transaction coupon code

Time slices

  • Day
  • Week
  • Month

[metric] by [dimension] [within date range]

This report shows how a metric depends on one or more dimensions.

Available metrics

  • Average time on site
  • Conversion rate
  • Average order value
  • Server response time
  • Page load time
  • Bounce rate
  • Average number of hits per session
  • Average number of pageviews per session
  • Average number of product views per session
  • Average number of screenviews per session
  • Average number of transactions per session
  • Average product price
  • Average shipping cost
  • Average transaction tax
  • Count of users
  • Count of sessions
  • Number of exits
  • Number of entrances
  • ROI *
  • ROAS *
  • Share of ad cost *
  • Product list CTR
  • Promo banner CTR
  • Exit rate
  • Number of authorized users
  • Number of customers
  • Number of product detail views
  • Number of adds to cart
  • Number of transactions
  • Average cost of event *
  • Average cost of pageview *
  • Average cost of transaction *
  • Average cost of visitor acquisition *
  • Average cost of customer acquisition *
  • Average number of sessions per visitor
  • Average number of transactions per session
  • Average number of transactions per user
  • Average number of events per session
  • Average number of events per visitor
  • Average number of pageviews per session
  • Average number of pageviews per visitor
  • Average number of product views per session
  • Average number of product views per visitor

Available dimensions

  • City
  • Country
  • Campaign
  • Source
  • Medium
  • Source and medium
  • Channel group
  • Browser
  • Device category
  • Page type
  • Hits type
  • Referer
  • Data source
  • Operating system
  • Operating system version
  • Browser version
  • Mobile device
  • App name
  • App version
  • Region
  • Keyword
  • Ad content
  • Ad network type
  • Social action
  • Social network
  • Social network URL
  • Page path
  • Page title
  • Hostname
  • Promotion name
  • Affiliate
  • Event category
  • Event action
  • Event label
  • Checkout step
  • Ecommerce action type
  • Product name
  • Product brand
  • Product category
  • Product coupon code
  • Transaction coupon code
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