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OWOX BI Attribution data reports

These reports are built upon the data of your attribution model calculated in OWOX BI Attribution.

The attribution data reports let you compare the OWOX BI attribution model with the one you're using in Google Analytics, help you discover the undervalued ad campaigns, reevaluate ROI and ROAS and redistribute your advertising budget.

Note: in the reports, you can use more than one metric and/or parameter.

Revenue and [metric] by [dimension] in attribution model [...]

Use the data from this report to redistribute the ad budget according to the new attribution model.

Available metrics

  • ROI
  • ROAS
  • share of advertising costs

Available dimensions

  • campaign
  • source and medium
  • medium
  • channel grouping

Revenue and [metric] by [dimension] compared between attribution models GA Last Click and [OWOX BI Attribution model]

This report lets you compare the attribution model used in Google Analytics with the model calculated in OWOX BI Attribution. The report compares revenue and ROAS from each medium by campaigns, user types, regions, cities and device types.

The model that stands second in your question field is compared to the model that goes first.

The red chart implies that the campaigns in this model are overvalued and your spendings on them are ineffective. The green chart shows the campaigns that are undervalued and you should pay more attention to them.

First of all, analyze and reevaluate the campaigns where the differences are significant in comparison.

Available metrics

  • ROI
  • ROAS
  • share of advertising costs

Available dimensions

  • campaign
  • source and medium
  • medium
  • channel grouping

Funnel steps value by [dimension] in attribution model […] / Attributed value by [dimension] and funnel steps in attribution model […]

This report helps you understand which channels are effective during a customer's path through the conversion funnel and which are not.

Available dimensions

  • campaign
  • source and medium
  • medium
  • channel grouping

[parameter] by days in attribution model […]

Use the data from this report to redistribute the ad budget according to the new attribution model.

Available metrics

  • transactions and revenue
  • sessions and their value

Sessions and value by days in attribution model […]

Use the data from this report to redistribute the ad budget according to the new attribution model.

Available metrics

Currently, only the metric "number of sessions" is supported in this report.

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