How does OWOX BI bill ad service cost data pipelines

ImportantWe are updating the billing terms of cost data pipelines. Please follow our news to stay informed.

What pipeline types are considered in the subscription

Pipelines Ad service → Google BigQuery and Google BigQuery → Destination are considered in the Starter subscription.

OWOX BI considers in billing only those pipelines in your project which had imported at least 1 byte of data within the billing period.

The pipelines that had not imported any data within the billing period and have “Empty data” as an import status are not considered in billing.

The pipeline status (“Active” or “Blocked”) doesn’t affect the final bill. All pipelines, either active or blocked, will be considered if they had imported any data within the billing period.

The number of pipelines that collect user behavior data from Google Analytics Universal and AppsFlyer to Google BigQuery is not considered in billing. For these types of pipelines, billing is based on the number of unique users whose data is uploaded to Google BigQuery within the billing period. Learn more about how unique users are billed and calculated.

What happens if you exceed the pipelines limit of your subscription

Each Ad service → Google BigQuery / Google Analytics Universal pipeline and Google BigQuery → Google Analytics 4 (via SFTP) pipeline that exceeds the subscription limit will be billed additionally:

  • In the Starter plan: $50 per each extra pipeline per month

The charge for exceeding the limit will be sent to you in a separate invoice at the end of the month within which the limit was exceeded.


Your subscription plan is Starter with 5 Ad services → Google BigQuery / Google Analytics pipelines included. The subscription cost is $255/month, each extra pipeline above the subscription limit costs an additional $50. 

As of the end of March, you have 5 pipelines importing data in your project. At the beginning of March, you get a $255 prepayment invoice for March, while at the end of March, you get an additional invoice for $0 since you had no pipelines exceeding the limit this month.

In April, all 5 pipelines were still importing data. Plus, you had additionally created one more pipeline that month. By the end of April, you had 6 pipelines exporting ad cost data to Google BigQuery / Google Analytics. As the result, your total charge for April is $305, which includes: 1) the $255 subscription fee you paid at the beginning of April + 2) an additional $50 charge for 1 extra pipeline when April is over.

In May, 5 out of 6 pipelines had been importing data. One pipeline hadn’t imported anything. As a result, your total charge for May won’t get outside the monthly $255 subscription fee.

How to get the statistics on your Ad service → Google Analytics pipelines

In OWOX BI, go to Project Settings in the left-side menu > click the Usage tab:


On this screen, you can monitor, how many ad cost data pipelines you have in your OWOX BI project, which of them had imported data and when, and whether you have exceeded the pipelines limit of your subscription.

How extra ad service cost data pipelines are billed in the Starter subscription plan

Each tier in the Starter plan features a set number of ad cost data pipelines included in the subscription. Each extra ad cost data pipeline above this number is billed additionally.

Subscription Ad service → Google BigQuery / Google Analytics pipelines and Google BigQuery → Google Analytics 4 (via SFTP) pipeline included in the subscription Additional cost per each extra ad cost pipeline, per month
Starter 1 1 $50
Starter 2 2 $50
Starter 3 3 $50
Starter 4 4 $50
Starter 5 5 $50
Starter 6 6 $50
Starter 7 7 $50
Starter 8 8 $50
Starter 9 9 $50


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