OWOX BI processes and imports to Google Analytics these dynamic parameters in the VK ad links:
{ad_id}— advertisement ID{campaign_id}— ad campaign ID
However, VK doesn't provide data on some dynamic parameters via their API. Due to that, OWOX BI does not process these parameters:
{random}— a random number{campaign_name}— a campaign name set in VK (for ads with buttons and carousel ads only){platform}— a user's platform (for ads with buttons and carousel ads only){price_list_id},{product_id}— parameters for the dynamic targeting tags
If you use some of those unsupported parameters in UTM-tags, you’ll see the parameter names instead of their values. For example,{campaign_name} instead of the actual campaign name.
In order to keep matching visits and ad expenses in the Cost Analysis report, move the unsupported parameters from UTM-tags to additional custom GET-parameters and collect them to custom dimensions in Google Analytics:
- Cost data will be available only for UTM-tags values
- Session data will be available for unsupported parameters (through custom dimensions) and UTM-tags values
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