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Data and accesses you need to start working with OWOX BI

OWOX BI can help you with: 

To start using OWOX BI, you need to complete the preliminary steps. Let’s look at this in more detail.

Importing cost data to Google Analytics

Preliminary steps:

More information can be found here.

 

Importing cost data to Google BigQuery

Preliminary steps:

  1. For Google Analytics —> Google BigQuery export
  • Set up the cost data export to Google Analytics following the instructions above.
  • Connect your Google Analytics and Google Ads accounts to import the cost data of Google Campaigns.
  • Assign your Google account the BigQuery Data Editor and BigQuery User roles in the Google BigQuery project.
  1. For Ad Services —> Google BigQuery export

Read this article for the details.

Collecting user behavior data into Google BigQuery

Preliminary steps:

  • Grant OWOX BI access to a view associated with the required property in your Google Analytics account. Make sure your Google account has the Edit rights at the view level. 
  • Assign your Google account the BigQuery Data Editor and BigQuery User roles in the Google BigQuery project.

Find the detailed instructions here.

Building funnel-based attribution models

Preliminary steps (depends on the attribution model type):

Read more about the data you need to start working with OWOX BI Attribution

The full guide can be found in the BI Attribution section of our docs.

Creating Smart Data reports

Preliminary steps:

  • Create at least one OWOX BI Attribution model or connect your Google BigQuery data source.
  • Grant OWOX BI access to the data sources you are using for the report creation.

Depending on your marketing goals and the data you have, you can create the following reports:

For more details, check out our Smart Data guide.

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