What types of campaigns are supported in the Yandex.Direct → Google Analytics pipeline

The Yandex.Direct → Google Analytics pipeline imports cost data on the following campaign types:

  • Text & Image Ads (TEXT_CAMPAIGN);
  • Smart banners (SMART_CAMPAIGN);
  • Dynamic ads (DYNAMIC_TEXT_CAMPAIGN);
  • Ads for mobile apps (MOBILE_APP_CAMPAIGN);
  • Display Ads (CPM_BANNER_CAMPAIGN) without markup.

Read more about these campaign types in Yandex documentation.

To import cost data on a wider range of campaign types, set up the Yandex.Direct → Google BigQuery pipeline. Find the full list of the supported campaign types in this article.

Due to Yandex.Direct API limitations, the following features are not supported:

  • Impressions data import on Smart banner campaigns;
  • Retrieving the UTM tags on certain ad types of the Smart banners campaign (i.e., for the SMART_AD advertisements);
  • Cost data import on the ad campaigns created via Campaign Wizard;
  • Cost data import on the ad campaigns created via Product campaigns;
  • Importing the UTM tags for CPM_BANNER_CAMPAIGN ads.
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