The Yandex.Direct → Google Analytics pipeline imports cost data on the following campaign types:
- Text & Image Ads (TEXT_CAMPAIGN);
- Smart banners (SMART_CAMPAIGN);
- Dynamic ads (DYNAMIC_TEXT_CAMPAIGN);
- Ads for mobile apps (MOBILE_APP_CAMPAIGN);
- Display Ads (CPM_BANNER_CAMPAIGN) without markup.
Read more about these campaign types in Yandex documentation.
To import cost data on a wider range of campaign types, set up the Yandex.Direct → Google BigQuery pipeline. Find the full list of the supported campaign types in this article.
Due to Yandex.Direct API limitations, the following features are not supported:
- Impressions data import on Smart banner campaigns;
- Retrieving the UTM tags on certain ad types of the Smart banners campaign (i.e., for the SMART_AD advertisements);
- Cost data import on the ad campaigns created via Campaign Wizard;
- Cost data import on the ad campaigns created via Product campaigns;
- Importing the UTM tags for CPM_BANNER_CAMPAIGN ads.
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