What types of campaigns are supported in the Yandex.Direct → Google Analytics pipeline

The Yandex.Direct → Google Analytics pipeline imports cost data on the following campaign types:

  • Text & Image Ads (TEXT_CAMPAIGN)
  • Smart banners (SMART_CAMPAIGN)
  • Dynamic ads (DYNAMIC_TEXT_CAMPAIGN)
  • Ads for mobile apps (MOBILE_APP_CAMPAIGN)

Read more about these campaign types in Yandex documentation.

To import cost data on a wider range of campaign types, set up the Yandex.Direct → Google BigQuery pipeline. Find the full list of the supported campaign types in this article.

Due to Yandex.Direct API limitations, the following features are not supported:

  • Impressions data import on Smart banner campaigns.
  • Retrieving the UTM tags on certain ad types of the Smart banners campaign (i.e., for the SMART_AD advertisements).
  • Cost data import on the ad campaigns created via Campaign Wizard.
  • Cost data import on the ad campaigns created via Product campaigns.
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