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What types of campaigns are supported in the Yandex.Direct → Google Analytics cost data pipeline

The Yandex.Direct → Google Analytics pipeline imports cost data on the following campaign types:

  • Text & Image Ads
  • Ads for Mobile Apps
  • Smart banners (to set up cost data import on this type, contact OWOX BI support)
  • Display campaigns

Currently, OWOX BI does not support cost data import for the Search banners campaigns.

Note that you can also set up a Yandex.Direct → Google BigQuery pipeline that lets you upload raw data on the Yandex ads view statistics to Google BigQuery including Search banners campaigns.

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