What types of campaigns are supported in the Yandex.Direct → Google Analytics cost data pipeline

As for now, you can use the Yandex.Direct → Google Analytics cost data pipeline to import data on the following campaign types:

  • Text & Image Ads
  • Ads for Mobile Apps

Due to the restrictions of the Yandex.Direct API, some data just can't be imported to Google Analytics. Because of this, the Yandex.Direct → Google Analytics cost data pipeline can't import data on the following campaign types:

  • Smart banners
  • Search banners
  • Display campaigns

Note, that you can also set up a Yandex.Direct → Google BigQuery pipeline that lets you upload raw data on the Yandex ads view statistics to Google BigQuery.

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