What types of campaigns are supported in the Yandex.Direct → Google Analytics cost data pipeline

The Yandex.Direct → Google Analytics pipeline imports cost data on the following campaign types:

  • Text & Image Ads
  • Ads for Mobile Apps
  • Smart banners
  • Display campaigns

Important The Search banners campaign type is not supported under Yandex.Direct → Google Analytics pipeline.
To import cost data for this campaign type, you need to set up the Yandex.Direct → Google BigQuery pipeline. Note that the UTM tags for Search banners campaigns cannot be retrieved through Yandex.Direct API due to its limitations.

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