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What types of campaigns are supported in the Yandex.Direct → Google Analytics cost data pipeline

The Yandex.Direct → Google Analytics pipeline imports cost data on the following campaign types:

  • Text & Image Ads
  • Ads for Mobile Apps
  • Smart banners (to set up cost data import on this type, contact OWOX BI support)
  • Display campaigns

Currently, OWOX BI does not support cost data import for the Search banners campaigns. This is due to Yandex.Direct API doesn't support data import to Google Analytics on this campaign type.

Note that you can also set up a Yandex.Direct → Google BigQuery pipeline that lets you upload raw data on the Yandex ads view statistics to Google BigQuery with the only exception of the Search banners campaigns.

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